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Cash Cow刊登日期: 2021.02.05
作者: Grace Tse
The Year of the Ox is approaching in less than a week. " Good Health " and " Good Fortune " are normally the most popular Chinese New Year greetings. Businessmen, in particular, hope that there is a " cash cow " in their companies. For example,
The online food ordering service has become the cash cow for this new restaurant.
The business jargon " cash cow " is a metaphor for a dairy cow which produces milk endlessly and this becomes a reliable revenue for farmers. Similarly, a cash cow is a business, department or product which brings in steady income or excellent profits.
Before this expression became popular in the 1970s, the phrase " milch cow " had been used in a similar way since the 17th century. The word " milch " originates from German and means " milk " .
Some scholars claimed that the term " cash cow " was introduced by the Austrian management thinker, Peter Drucker, in the mid-1960s, to describe a business with a large market share in a declining market. However, this source of the story is uncertain.
So, may the Year of the Ox bring you health, joy and prosperity!
Cash cow這個商業術語是乳牛的隱喻，因為乳牛不斷產奶，而這些牛奶成為農夫可靠的收入。同樣地，cash cow意指帶來穩定收入或極好利潤的業務、部門或產品。